project details

Gavinta Media Roundtable 2018

Contract Project: 9 - 10 May, 2018

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work process

Theme: Designing an effective perception management template for public sector organisations

The desire of every organization is to have a good public image, internally and externally. A favorable public image guarantees harmony between an organization and its publics. With such harmony, the organization is well placed to achieve its goals in a more cost-effective manner. However, often, there are factors that work against this desire.

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The Problem

Therefore, this Media Retreat is designed to establish a perception management architecture that syncs the vision and mission of the
organisation with public perception thereby creating a buy-in for public policies.

The Strategy

  • Information Managers, the Media & Democracy Dividends
  • Media Penetration: Understanding and Maximizing the use of New Media: Twitter, Facebook, Instagram, etc
  • Cyber Security: Managing Fake News in an Era of Digital Penetration
  • Media Management as a Profit Catalyst in Public Sector Enterprises/Institutions
  • Managing the Boss: A Blueprint for Information/Perception managers
  • Effective Speech Writing for Optimum Media Penetration
  • A Perception Management Template: Factors for Consideration

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